Aqipa New Zealand has welcomed Mark Bishop as country manager with extensive experience in the consumer electronics industry.

Bringing nearly two decades of software and technology experience, Bishop was most recently channel sales manager at Samsung Electronics, forming close relationships with retail partners and growing the business. He has also held various product and account management roles at Microsoft in New Zealand and the US.

His experience encompasses channel management and development, technology strategy and solutions as well as a strong business acumen.

Speaking to his new role, Bishop said, “Aqipa New Zealand hosts a number of brands with great potential, and I am excited to be involved in the growth story of these brands and also a distributor that understands premium lifestyle consumer electronics and appliances”.

Aqipa New Zealand is currently the distributor for brands including Devialet, Marshall Headphones, Audio Pro, Aarke, Nextbase and Pure, among others.