Today’s slam poetry recital comes to you from Appliances Online, one of the online arms of The Winning Group, owners of Winning Appliances. UnderCurrent outlines this family tree because it is intrigued by the none-too-subtle negativity directed at traditional retail — you know: shops made of bricks and mortar with staff and cash registers, say, Winning Appliances, for example — in this new video, currently being promoted to across social media streams to Appliances Online’s 24,993 Twitter followers and 349,121 Facebook Likers (correct at the time of writing).

UnderCurrent is a huge admirer of Appliances Online, and Proper Journalist has celebrated and lauded its past successes, but it does think it a bit harsh to be so critical of traditional retail.

At least the poem rhymes.