By Chris Nicholls
SYDNEY: Canon Australia has launched a new in-store campaign to promote its PowerShot range, offering free cameras for an entire family and a $15,000 “dream vacation” as prizes.
The prizes are available to those who purchase a PowerShot camera before the end of August and register online.
Canon will tie the “dream vacation” prize and promotion into a campaign whereby it will send a family called the Powers around Australia, with each member equipped with a PowerShot camera.
Canon Australia group brand manager, Kimberly Langton, said Canon hoped the promotion would help promote photography and sharing memories.