Fujifilm continues to forge a strong and consistent reputation for its X series camera and lens range, receiving honours at the 2015 European Imaging and Sound Association (EISA) Awards for the fifth consecutive year, this time for the Fujifilm X-T10 and Fujinon XF 16-55mm F2.8 R LM WR lens.


Fujifilm Camera

The Fujifilm X-T10 mirrorless digital camera received the European Consumer Compact System Camera 2015-2016 Award, while the Fujinon interchangeable lens won the European Compact System Zoom Lens 2015-2016.

Fujifilm Australia product and marketing manager for electronic imaging, Alex Zitser, said, “Fujifilm will continue to strive to develop excellent products that meet the needs of photographers with exceptional quality, superior innovation and sophisticated technology always at the forefront.”

Speaking of the Fujifilm X-T10 camera, the judges praised the 16‐million‐pixel X‐Trans CMOS II sensor, which offers “excellent image quality, with particularly attractive JPEG colour reproduction.”

“The Fujifilm X‐T10 includes the best bits of last year’s award‐winning X‐T1 in a smaller body and at a lower price. It has top‐plate drive mode, shutter speed and exposure compensation dials, and most lenses feature aperture rings.

“A newly‐developed autofocus system is now capable of tracking moving subjects, wherever they are in the frame. This is all wrapped up in a compact, lightweight SLR‐style body with an excellent 2.36 million-dot electronic viewfinder, built‐in flash, and Wi‐Fi for sharing images.”

The judges commended the Fujinon interchangeable lens for its “exceptional sharpness at all focal lengths and apertures, with extremely low distortion, chromatic aberration and vignetting.”

“The XF16-55mmF2.8 R LM WR is a near-perfect general purpose lens, with image quality that can normally only be achieved by using primes. Autofocus is very fast, almost completely silent, and consistently accurate. The XF16-55mm is a large and heavy lens, with weather resistant build quality matching that of the solidly built Fujifilm X-T1.”