Wearables, bread makers, pressure cookers and air fryers, were just some of the most in-demand products on Amazon.com.au this year, according to the retailer’s latest Consumer Trends report.
Many Australians focused on recalibrating their fitness in 2020 withFitbit topping the list as the most popular wearable of the year.
With a desire to finesse their culinary skills, consumers purchased big-ticket kitchen items with pasta maker and bread maker sales growing threefold in 2020 versus the same time in 2019.
Instant Pot was in high demand for multi-tasking cooking with the stainless-steel Duo Nova Electric Multi-Use Pressure Cooker proving the most popular purchase within the category. And one of the most popular products in the Kitchen store was air fryers.
There was also an increase in smart home product sales. Amazon smart speakers Echo Dot (3rd Gen), Echo Show 8 and Echo Show 5 topped the list based on Amazon sales volumes.
Australians also embraced smart security and lighting with the Ring Video Doorbell 3 Plus, Eufy Cam Wire Free HD Security 3-Camera Set, Philips Hue Play Smart LED Bar Light and the Philips Hue Garnea 90mm White Ambiance Downlight featuring as some of the most popular products in this category.
Home entertainment sales experienced massive growth with brands like Bose and Sonos topping the most popular products list in the TV audio category. Yamaha soundbars also sold well during Prime Day and Black Friday shopping events.
Amazon Australia country manager, Matt Furlong said, “As the year has evolved in so many unexpected ways, we have remained focused on serving Australian customers, so that they can access the more than 125 million products available on Amazon.com.au from the safety and comfort of their own homes.
“Looking back on some of the best-selling products of 2020 has been a reminder of a year that we will all remember for years to come and that has changed so much for so many of us – from the new hobbies we have picked up, to the ways we have adapted our homes to work harder for us.”