To boost brand awareness.

Alcatel has announced a major local partnership with Liverpool FC that will see it become an official partner and the official smartphone of football team in Australia and New Zealand.

The partnership will see a wide range of marketing initiatives undertaken across both markets capitalising on the popularity of the team.


Alcatel vice president and managing director for South East Asia and the Pacific, Sam Skontos said, “This is a milestone day for Alcatel in Australia and New Zealand, as we partner with one of the most exciting, dynamic and successful football clubs worldwide. Our commitment to continuously invest in our brand and the local market will be brought to life through this partnership. Liverpool FC’s partnership with Alcatel says a lot about how we have built our business locally.”

“Alcatel is entirely committed to making innovative technology available to everyone in a way that enhances their lifestyle. As such, fun and accessibility is part of everything we do with our marketing partners, something we certainly share with Liverpool FC and our other valued partners and ambassadors. This new partnership will further propel our brand awareness and help consolidate our position in the market and further our growth,” he said.

Liverpool FC chief commercial officer, Billy Hogan said, “We have a huge fan base in Australia and New Zealand. During our pre-season tours in 2013 and 2015, we saw over 200,000 supporters turn out for LFC’s sold out games in Melbourne, Brisbane and Adelaide. We are proud to partner with a brand like Alcatel, which is committed to delivering innovative technology that will bring us even closer to our fans.”