By Claire Reilly

While many brands and retailers gear up for Mother’s Day by tenuously linking their products with the special day (‘Does your Mum want to win a ride-on mower/cat grooming class/men’s shaving set?’) Sunbeam is running a consumer promotion that features a strong maternal element this year.

The small appliances manufacturer is offering 5 customers the chance to win a trip for two to Sydney to enjoy a special dinner at renowned Sydney restaurant Billy Kwong, hosted by celebrity chef Kylie Kwong and her mother Pauline Kwong.

The prize is open to consumers who purchase any Sunbeam product between 1 April and 30 June 2012, and also includes return airfares to Sydney and two nights’ accommodation for two people, as well as $300 spending money.

Customers who purchase selected Sunbeam products (see below) will also receive a copy of Kylie Kwong’s Recipes and Stories Cookbook as a gift with purchase, valued at $39.95. 

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In another promotion, Sunbeam is offering customers who purchase selected espresso machines (between 1 April and 30 June 2012) the chance to win a trip to a coffee plantation in Byron Bay.

“This memorable escape offers coffee lovers a trip for two to Byron Bay, where they will visit the plantation and attend a coffee masterclass taught by one of Sunbeam’s award winning Baristas,” said a Sunbeam spokesperson. “Also included are return economy airfares, two nights’ accommodation including breakfast and a beautiful dinner at a local Byron Bay restaurant.”

Both promotions will be spruiked through Sunbeam’s website and Facebook page, and will be accompanied by in-store POS materials including posters, pads and tent cards.

And’s pick for best meal at Billy Kwong? White-Cooked Free-Range Chicken with Organic Tamari, Chilli and Coriander.

List of products eligible for Kylie Kwong cookbook gift with purchase (provided by Sunbeam):
-AP98R Emjoi BodyBare Ultimate
-EM4820/PU4805 Café Crema Espresso Machine
-EM6910 Café Series Espresso Machine
-EM9300 Sunbeam Caffé Bellissimo Coffee Machine
-FP8910 Ellise Stainless Banquet Frypan
-HP5520 Slow Cooker 5.5L
-HP5590 Electronic Slow Cooker 5.5L
-HP8555 SecretChef Electronic Sear & Slow Cooker 5.5L
-MX8500/W Mixmaster Classic
-MX9200/G/R/W Café Series Planetary Mixmaster
-PB7950 Multiblender Electronic
-PU6300 Family Banquet Frypan and Skillet Pack
-SM8650 StickMaster Pro
-SR6650 Verve 66 Stainless Iron
-SR6850 Verve 68 Resilium Iron
-SR7000 Solus Digital Resilium Iron

List of products eligible for Unforgettable Coffee Experience promotion (provided by Sunbeam):
-EM4820/PU4805 Café Crema II
-EM5600 Café Latte
-EM6200 Espresso Vita
-EM6910 Café Series Espresso Machine
-EM7000 Café Series Espresso Machine
-EM9300 Sunbeam Caffé Bellissimo

The poster for Sunbeam's Mother's Day promotion.