Taking top spot.
New Zealand’s national airline is now viewed as the most reputable company in Australia. It is the first time Air New Zealand has taken line honours in the Australian Corporate Reputation Index, climbing five places from its ranking of 6th overall in 2016.
Air New Zealand also ranked highest for its reputation in New Zealand; both the NZ and Australian Corporate Reputation Index are part of a global study conducted each year by leading research consultants AMR in conjunction with the Reputation Institute.
JB Hi-Fi, which ranked first overall in 2016, fell two places to rank third in 2017. Several companies also saw a significant drop in overall reputation according to the 2017 rankings; Samsung fell from third in 2016 to rank 14th overall this year due to issues related to the Galaxy battery fires, with the individual measurements of Governance and Products falling significantly from last year.
In addition to measuring overall reputation, the Australian study also measures how Australians feel about the country’s top 60 companies on the seven individual drivers of reputation; Products & Services, Innovation, Workplace, Citizenship, Governance, Leadership and Financial Performance, and ranks them accordingly.