By Chris Nicholls

SYDNEY: VS Sassoon has used its Fashion Week presence to help promote its Goddess conditioning ionic steam straightener and Ultimates collection of styling tools.

Shown at the Fashion Weekend Sydney, the display was part of an integrated promotion campaign, which also included to website, 30 second Mother’s Day TVC and ‘extensive’ magazine campaign that runs through to December in all major fashion magazines.

“Fashion Weekend Sydney was the perfect vehicle for us to demonstrate all the features and benefits of the VS Sassoon Goddess and to cement our reputation as a leading styling brand,” said Conair Australia marketing manager, Peter Brewer.