By Claire Reilly

Haier has today announced the appointment of Michael Ferguson to the newly-created role of national sales manager. The appointment, which will take effect immediately, will see Ferguson working with Haier’s “key customers to continue to drive the business” according to the company.

“The creation of this new role reflects our brand’s increasing success and commitment to growth,” said the general manager of Haier Australia, Richard Bowe. “Michael brings a vast knowledge to this role and his past experience will be of huge benefit for us here at Haier.”

That past experience includes his most recent role at Nestle, where he held the position of national sales operations manager and was responsible for a team of 51 staff, including 23 state and area managers.

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Ferguson has also worked in a range of managerial and sales-focused roles at companies including Mars Australia and First Choice Holidays.

“Over this time, Michael developed a keen understanding of marketing and sales trends, which has helped him achieve numerous business goals and objectives.”

As national sales manager, Ferguson will be based at Fisher & Paykel’s national office in Lidcombe, Sydney. Haier and Fisher & Paykel have had a close relationship in both the local and Chinese markets since forming a joint strategic partnership in 2009.

According to Bowe, Ferguson’s appointment comes at a strong time for the Chinese company. “We’re anticipating continued growth with 2012 set to be Haier’s most successful year in Australia,” he said.

Haier's new national sales manager, Michael Ferguson.