Submarines, subterranean bunkers and subordination: these are a few of AEG’s favourite films!
In an effort to raise brand awareness and promote its Germanness, AEG is sponsoring the 2014 Audi Festival of German Films, which is running concurrently in Sydney, Melbourne, Brisbane and Canberra from Wednesday 26 March 2014 to Friday 11 April 2014.
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AEG, which is owned globally and distributed locally by Swedish company Electrolux, was founded in Berlin in 1883. AEG stands for Allgemeine Elektricitäts-Gesellschaft Aktiengesellschaft, the name adopted in 1887. Electrolux acquired the company in 1994 and has since been using the AEG brand as its premium appliance offering both in Australia and other regions.
“For more than a century, AEG has been a leader in German engineering and boasts a rich cultural heritage,” said Electrolux Home Products Australia senior brand and trade marketing manager Sheila Walthoe. “The AEG design philosophy, “perfekt in form und funktion”, was brought to AEG by Professor Peter Behrens, described as the founder of industrial design.
“Today, AEG continues to bring innovative kitchen and laundry appliances to Australian homes that combine German engineering precision with a stylish aesthetic.
“Now in its 13th year, we’re very proud to support the Audi Festival of German Films, a popular cultural event that celebrates Germany’s thriving creative industry.”
Festival director Arpad Sölter welcomed the appliance brand, saying “AEG is a fantastic addition to this year’s festival, joining our long-standing German partners including Audi and Lufthansa”.
We asked Sheila Walthoe to prove her credentials by naming her Top 10 Favourite German Films and she has certainly delivered:
- Der Bewegte Mann (The Most Desired Man)
- Good Bye Lenin!
- Das Leben der Anderen (The Lives of Others)
- Sophie Scholl — The Final Days
- Allein unter Frauen (Alone Among Women)
- Run Lola Run
- Downfall
- Das Boot
- Barbara
- Perfume: The Story of a Murderer
Patrick’s Top 10 German Films:
- Europa Europa
- Metropolis
- M
- Downfall
- The White Ribbon
- Nirgendwo in Afrika (Nowhere In Africa)
- The Counterfeiters
- Das Leben der Anderen (The Lives of Others)
- The Tin Drum
- Souljacker Part 1 (Eels music video directed by Wim Wenders)