Acer Australia and New Zealand has made several senior management appointments as the company engages a new business model in response to local growth.

Under the new model, Acer ANZ will incorporate three business units – commercial, retail and distribution – and strengthen its presence in education, government and corporate sectors with a dedicated sales and support team.

The new business model is designed to support Acer’s growth aspirations in 2023 and beyond, according to Acer ANZ managing director, Gaba Cheng.

“It includes several new hires as well as promotions within the business. Not only is the new structure designed to make Acer ANZ more dynamic and responsive in the current market, but it will also enable us to enhance our service and support to customers and drive long-term value,” he said.

Cameron Anderson, who has been with Acer for over 15 years, has taken on the position of general manager of Acer Australia commercial business and Acer New Zealand. Anderson has been the driving force behind Acer New Zealand’s business growth in his former role as country manager, and in his new role, he will also lead Acer’s commercial business unit in Australia, incorporating education, corporate and government.

Anna Viengkham, formerly NSW retail manager, has been appointed national retail business manager, heading up Acer’s new retail business unit. Her role is to strengthen Acer’s retail partnerships and expand the retail footprint and sales strategy across Australia. Viengkham has been with Acer since 2016 and has been instrumental to the growth and success of the company’s retail partnerships in New South Wales.

In addition, Acer ANZ has welcomed Ali Lokhandwala, who will lead the channel and distribution business unit as channel sales manager. He joins Acer with a wealth of senior sales management experience across channel and enterprise and will play a leading role in bolstering Acer’s channel partnership with distributors and resellers to propel growth in the SMB/SME sector.

Acer has a strong pipeline of products and solutions coming to Australia and New Zealand in 2023, including new display monitors in the Vero line-up which utilise recycled plastic, recycled packaging and ocean-bound plastic waste; a new range of connected devices including 5G and Wi-Fi router products and a new Acer brand, Acerpure, offering a range of air treatment products for the local consumer and commercial market.

“Acer is increasingly being recognised for achievements in environmental, social and governance (ESG), including recently being listed in the top 5% of companies in S&P Global Sustainability Yearbook 2023 for our sustainable business practices. In line with Acer’s global ESG focus, we look forward to expanding our Vero line of green products built with recycled materials, offering our customers even more options to reduce their carbon footprint,” Cheng said.