To develop limited edition benchtop range
Sunbeam has signed on one of Australia’s most celebrated patissiers, Adriano Zumbo, for an upcoming collaboration to launch the Sunbeam Zumbo Limited Edition range.
“Sunbeam has a long and successful heritage in the mixing and food preparation category manufacturing the first small appliance in Australia, the Mixmaster, in 1948. The new range includes a high performance planetary mixer in three colours – the colours and design have been inspired by the fun and creativity of Adriano Zumbo and the Zumbo brand. A food processer and stick mixer are also in the range,” Sunbeam head of marketing activations, Elena Pintado said.
Zumbo believes the popularity of social media, particularly Instagram, as well as reality TV cooking shows, is driving significant growth in the baking trend.
“Cooking desserts is my life and I have made some great desserts using Sunbeam benchtop appliances. I believe I am a good fit to the company because Sunbeam reflects my love for creativity and fun, which I like to express in my work,” he told Appliance Retailer.
Zumbo has been involved in marketing plans for the limited edition appliances, which will involve point of sale displays (including a life size cut-out of Zumbo), promotions, events and special guest appearances.
He began his apprenticeship at the age of 15 after discovering a love for sweets and junk food. Zumbo then opened his first storefront in Balmain in 2007 and appeared on the first series of MasterChef Australia.
Zumbo now has seven stores throughout New South Wales and Victoria including a concept store at The Star Casino in Sydney. In October 2011, he released his first book, Zumbo, and one year later, his second book Zumbarons, which celebrates his most popular creations, macarons. He has competed in several prominent international competitions including Coupe de Monde and the Asian Pastry Cup.