If there’s one thing that keeps the appliance world turning, it’s the passion and enthusiasm of the sales staff, store owners, sales reps and suppliers in the electrical industry.

Behind all the fancy new products, bright boxes and marketing campaigns there is a dedicated bunch of engineers perfecting these products, building them from the ground up and testing each and every detail that us mere mortals wouldn’t even think of. And, of course, comparing them to the rivals on the market.

The engineers. Theirs is the world of testing rigs, workshop floors and blueprints. And if this video is anything to go by, Dyson is full of them.

It’s not often Dyson opens its doors — being the proverbial Wonka factory that it is, the company is understandably afraid of Slugworthian spies stealing its ideas. But this video gives some idea as to the magic that goes on behind the scenes (hint: Dyson vacuums can withstand a riot?)

UnderCurrent has a soft spot for engineers. Even more so, we love those nerds that wear motion capture suits, hang out in Flow Visualisation Labs and get excited about the joy of carpet test metrics! Where would we be without you?

UnderCurrent also has a soft spot for the ongoing Dyson v Shark battle, so it is refreshing to see the grand master bite back:

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