It is a truth universally acknowledged that a manager managing a company must be in need of some managementspeak. That is why UnderCurrent was thrilled to read the latest post on Winning Group CEO John Winning’s winning blog.

Under the title “Dynamic selling: Five tips for selling anything” Winning mocks his contemporaries’ habit for using meaningless buzzwords to sound intelligent.

“I’ve received so many pitches that have been butchered into obscurity,” Winning semaphored, before asking: “What does this mean to you? By leveraging multi-channel user insights and pairing dynamic user experiences we can increase lifetime user value…”

If ‘dynamic’ is one such buzzword to be avoided, UnderCurrent muses, how come Winning used it five times himself in this post?