Click here to read the full story on Samsung's Smart TV launch

This is Samsung's Series 8 plasma Smart TV. The 55-inch model is RRP $4,699.

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Telstra's NRL Game Analyser program. You can see the bookmarks on the timeline that take viewers directly to key moments.

Samsung's dedicated QWERTY remote control for input on its internet browsers, Twitter and other interactive applications.

A look at the Smart TV homescreen.

On the right you can see a social networking feed to complement the football vision being watched.