By Patrick Avenell

SYDNEY, NSW: The most instantly recognisable refrigerator on the market will soon become a lot more desirable, with Italian manufacturers Smeg running a special promotional price on four models in its FAB range of retro fridges throughout July 2011.

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The FAB28 refrigerator is based on classic 1950s styling, with a clean fascia and smooth curves. Normally retailing for RRP $3,990, Smeg is inviting all retailers to participate in a special promotion on four units — red, black, white and silver — with the RRP cut to $2,490.

Smeg is supporting this campaign with national advertising, a PR campaign and a dedicated website.

Two examples of the Smeg FAB28 retro fridge range.