By Patrick Avenell
Sony Ericsson has a new Oceania region managing director: John Featherstone. The previous MD, Brendan Johnston, has returned to the UK in a new role.
Here’s Sony Ericsson’s head of the Asia Pacific region, Matthew Lang.
“Sony Ericsson’s strategic objective is leadership in Android, which is expected to become the number one mobile operating system in Australia by end 2011,” he said. “We’re excited to welcome John to the team. Given his experience and capabilities, he will be able to help us to develop and differentiate our Android smartphone range under Xperia and take the brand forward.”
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Featherstone has previously worked at mobile phone giant HTC, IBM Global Services, Telstra and SanDisk, as well Arsenal sponsors O2, which is listed in the official press release as a UK operator but is actually Spanish.
“Sony Ericsson represents a really exciting proposition for operators and a great experience for consumers,” Featherstone. “It is the only brand that provides access to the world of Sony and Android.”
“I am hugely excited to work with the team and with our customers and partners in this region to build brand value and grow our share in this dynamic market.”