By Martin Vedris

GEELONG: National franchise group BSR Australia Limited today announced it will put Betta Electrical back on the map in Geelong, Victoria with the opening of a new superstore there by franchisee Matthew Sun.

The 1,000m² store, located at Pakington Street in Geelong West, is scheduled to celebrate its grand opening on February 15 and marks Betta Electrical’s return to the Geelong area after a three-year absence.

“BSR Group is very excited to have a retailer of Mr Sun’s experience choosing to continue his career under the Betta Electrical brand,” said BSR Group General Manager Ian Brown.

“An established regional centre such as Geelong is the ideal place for a Betta Electrical outlet and BSR Group is looking forward to working with Mr Sun to provide the best electrical products, range and service to the local community.”

According to a statement released today by BSR, the Geelong opening increases BSR Australia’s presence in Victoria, a growth area for the company, to 23 stores.

“Shoppers in Geelong have not had access to a Betta Electrical store for several years,” Sun said.

“There was a clear gap in the market and, despite its recent absence, Betta Electrical still enjoyed an excellent reputation and recognition.

“My staff and I are looking forward to re-launching the brand in the area and making Betta Electrical Geelong the leading electrical goods retailer in Victoria.”

BSR Geelong is the first Betta Electrical store Sun has operated in his 12-year career in retail, where he has developed experience across a range of products, in particular computers and electrical goods.

“Under the BSR structure, I not only have a recognised and respected brand behind me but I also have freedom to grow the business,” Sun said. “This opportunity is the most important element to running a successful business.”

Betta Electrical Geelong will hold sales across its entire product range to celebrate its grand opening. It will also host a free sausage sizzle, prize giveaways and on-site broadcasts from local radio stations K-Rock and Bay FM.