Global technology company Xiaomi has officially entered the Australian market, with its online store Mi.com/au going live on October 10.
The launch introduces the flagship Xiaomi 15T Series, the brand’s first 5G smartphone in Australia co-engineered with Leica, alongside a wider ecosystem of AIoT and smart home products.
Founded in 2010, Xiaomi entered the Fortune Global 500 in 2019 as its youngest-ever company and is now ranked the world’s third-largest smartphone brand. Its portfolio spans more than 200 product categories, including electric vehicles, with an AIoT platform connecting nearly 944 million devices worldwide.
“For years, Australians have shown immense interest in our products, and we are thrilled to finally serve them directly,” said Xi Chen, General Manager for Australia & New Zealand, Xiaomi.
“At the heart of our direct-to-consumer model is a core commitment to ‘honest pricing,’ ensuring we deliver exceptional technology without the premium markup. This is complemented by our unwavering focus on user privacy and security, and the peace of mind that comes with a full local warranty and dedicated Australian support. We are not just opening an online store; we are building a trusted relationship with our Australian Mi Fans.”
Flagship smartphone debut
The Xiaomi 15T Series will be the highlight of the launch, bringing Leica’s Summilux optical lenses and advanced imaging sensors to the Australian market for the first time. The smartphones feature a large 6.83-inch display with slim bezels and will be offered with introductory discounts of $200.
Retail and launch prices are as follows:
- Xiaomi 15T Pro 12GB+512GB: $1,399 (introductory price $1,199)
- Xiaomi 15T Pro 12GB+256GB: $1,299 ($1,099)
- Xiaomi 15T 12GB+512GB: $1,099 ($899)
- Xiaomi 15T 12GB+256GB: $999 ($799)
Grand opening promotions include a bonus REDMI Pad 2 with 15T Pro purchases and a bonus REDMI Watch 5 with the 15T. Customers who register their interest before launch will also receive a Xiaomi Sound Pocket.
“We are launching in Australia with what we believe is our most compelling product lineup to date, headlined by the groundbreaking Xiaomi 15T Series,” said Jephix Liu, Director of Go-to-Market at Xiaomi.
“The partnership with Leica on this series is a game-changer, putting professional-grade mobile photography within reach of more Australians than ever before. But our commitment to innovation extends across our entire ecosystem.”
Smart ecosystem rollout
Alongside its smartphones, Xiaomi will introduce a range of discounted smart devices during its grand opening period. These include:
- REDMI Pad 2 at $229 (original $349) and REDMI Pad SE 8.7” at $159 (original $249)
- REDMI Watch 5 Active for $47.50 (original $59.50) and Xiaomi Smart Band 10 for $63.50 (original $89.50)
- Xiaomi Robot Vacuum X20+ for $629 (original $1,199) and Xiaomi Vacuum Cleaner G20 Lite for $149 (original $199)
- 212W HyperCharge Power Bank for $129 (original $219) and 165W Power Bank with Integrated Cable for $59.50 (original $109)
The Grand Opening Sale from October 10 to 31 will feature double Mi Points for all purchases, add-on deals such as REDMI Buds 6 Play for $12.90 with qualifying orders, and exclusive launch bundles.