Powermove Distribution has picked up the Soul Electronics brand of headphones, previously distributed by Tempo Australia.
In addition to marketing headphones endorsed by rapper Ludacris, Soul also has deals with God's favourite quarterback Tim Tebow, world's greatest human Usain Bolt and scorer of this classic EPL goal Cesc Fabregas.
"Soul Electronics is a brand built on greatness. Developed by prestigious engineers and an award-winning design team in collaboration with the world-renowned Grammy award-winning artist Chris ‘Ludacris’ Bridges," said a Powermove spokesperson. "Soul has a remarkable range of audio products that embody expression, passion and superior sound.
"The range can be found at Myer, Bing Lee, Harvey Norman (end of April) and also in specialty headphone stores around the country. The full range will be available in late April."
And here is Ludacris chipping in:
"Music should move you… make you feel something. It’s about expression and passion. If you’re getting a proper musical experience, you can feel it in your soul," rapped the unrhyming rapper.