By Claire Reilly

Haier is increasing its focus on the commercial sector with the recent appointment of Charlie McDonald to the newly-created role of national commercial sales manager of the Chinese brand. Previously working as Haier product manager, McDonald’s promotion also sees the appointment of Lan Nguyen to his former role.

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Speaking about the knowledge and experience that McDonald is set to bring to the new commercial role was Haier general manager, Richard Bowe.

“Charlie has already started to create opportunity in the commercial industry and we have complete confidence in his ability and skill to deliver exceptional results in this new role, which will be an integral part to the continued growth and success of the Haier business,” said Bowe.

“Haier is focused on the commercial industry and decided a dedicated resource is now warranted to execute the company’s strategic plans to the sector and demand for Haier products.”

Lan Nguyen has stepped into the product manager role after more than six years with Haier Australia.

“Lan has a solid knowledge of the industry and we have absolute faith he will be highly successful in his new role,” said Bowe. “I’m very excited about the impact the national commercial sales manager role will have on the Haier business, as well as Lan’s appointment to the Haier team as product manager.”

New appointment: Haier Australia's national commercial sales manager, Charlie McDonald.

Haier Australia product manager, Lan Nguyen.