Steve Jobs and Sony accept Oscars praise

By Patrick Avenell

Amongst all the agents, publicists and costars being thanked during yesterday’s Academy Awards was consumer electronics giant Sony and Apple’s infirm CEO Steve Jobs.

Sony received praise for Aaron Sorkin, who was collecting the award for Best Adapted Screenplay for The Social Network. This film was produced by Sony Pictures, with eagle eyed viewers spotting a wide array of Sony products in the film. Most noticeable among these were Sony’s Vaio PCs, with Zuckerberg and co all using this model computer when developing Facebook. Aside from furnishing money and product, Sorkin said Sony had little input and only one demand.

“[Director David Fincher] had help from everyone at Sony, whose only mandate was to make it good,” Sorkin said during his acceptance speech.

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Later on in the show, Steve Jobs received praise from Toy Story 3 director Lee Unkrich. Jobs is the former CEO of Pixar and the largest single shareholder in Pixar’s parent company, The Walt Disney Corporation.

Neither of these two films were able to take out the top prize, however, with The King’s Speech winning Best Picture and Best Director, despite the recent criticism of this film’s careful editing of history to remove King George VI’s policies regarding appeasement.

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