In our Influencers series run in conjunction with Appliance Retailer magazine, Current.com.au speaks to the industry leaders, big brands and well-known identities that have helped shape the electrical retail industry in 2013.
In this instalment, Richard Tassone, general manager marketing, consumer electronics group at Panasonic Australia discusses why it is so important for consumers to have positive and friendly retail experiences.
How has the first half of 2013 been for your business?
The first half of the year has been successful and we are pleased with our overall performance.
We have seen pleasing results in the Home Appliance space with further growth in both Refrigerators and Washing Machines, our newest entrants to the category, as well as continued success in established categories such as Microwaves and Bread Makers.
Our audio visual range of TVs, Home Theatre and Blu-ray achieved great sales over the Christmas period and we are experiencing continued progress with the launch of our 2013 AV range into the marketplace.
What are your predictions for the second half of the year?
We are predicting a strong second half of the year with growth and opportunities in key areas of our business.
We have had a positive interest and uptake in our 2013 AV range, launched from March and expect this to continue.
Although the digital imaging market is experiencing challenges, we are expecting growth in our areas of strength: tough and high zoom compacts, as well as our G Series compact system camera line-up.
A key focus for the company is in the Home Appliance space and we predict strong momentum in both Refrigerators and Washing Machines, as well as in our Air Conditioning category.
What opportunities do you see for the electrical retailing industry?
It is important for suppliers and retailers to provide excellent product information through a range of channels, including websites, social media, as well as traditional marketing. We really need to keep communicating with the consumer to successfully drive them in store.
During the in-store purchasing process, consumers are looking for a friendly, product-focused sales experience. Consumers have generally done their research and have a shortlist of the product that suits them before going in-store; but they are looking for a further professional and informative experience before making their purchase decision.
What threats are currently present in the industry?
With Australians now having a restricted disposable income, the consumer electronics industry is competing against many other products and experiences.
It is important for our industry to continue a dialogue with the customer and give them a reason to want to spend their hard earned dollars in the CE category and not in other industries.
What is your favourite product of 2013 so far?
The product I’m excited about at the moment is our VT Series of Smart VIERA TVs. If I were to purchase any product this year, this would be it. The feedback for this range during our recent roadshows has been really positive.
Our range of Smart TVs really allows the customer to both personalise their experience, as well as share content with the rest of the family. You can now customise your TV experience with ‘My Home Screen’ and voice interaction as well as share and view content using your smartphone or tablet.