Winnings’ flagship Redfern showroom has officially become the largest selling store of Miele products in the world in 2024, and the first Australian store to reach this milestone.
Winning Group CEO John Winning said, “This is an incredible achievement by our Redfern Showroom team to become the number one store in the world for Miele, a feat no other Australian retailer has achieved.
“This milestone demonstrates that our unique multi-sensory shopping experiences and exceptional customer service from our team, is not only industry-leading, but also world-leading. It is also a testament to the strong and enduring partnership we share with Miele.”
Winnings general manager Ed Brenac said, “The success of our Redfern Showroom team achieving this record-breaking sales milestone, reflects our unwavering commitment to putting the customer first.
“Through innovative showroom design and expert and unbiased advice, we continue to deliver unparalleled shopping experiences providing inspiration to our customers, across our 17 Showrooms nationwide.”
Winnings relaunched its Flagship Redfern Showroom in 2023, setting the bar for retailing in Australia, providing the ultimate immersive and inspiring shopping experience for customers to renovate their entire home, in one destination.
Designed to engage all the senses, Winnings Redfern provides customers with the ultimate platform to see, touch and interact with the latest technologies and designs for the home.
Miele has a 100 square metre display in Winnings Redfern Showroom, which includes their latest kitchen and laundry appliances and a cooking demonstration area.