By Patrick Avenell
Bosch has picked up the Which? Award for Best Large Home Appliance brand for 2011. Which? is a UK organisation that is similar to Australia’s Choice organisation.
“This is an invaluable and priceless award,” said Bosch brand manager (UK) Ken Humphrey. “It is testament to everyone who is involved with the brand, from product development and brand management through to service, product advice and warehouse and delivery.”
Also winning awards from Which? were Samsung for Best Home AV Brand and Best Portable Media Brand, Canon for Best Photography Brand and Philips for Best Small Home Appliance Brand.
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Fisher & Paykel is continuing its publicity drive, with F&P kitchen and laundry appliances being featured in the current season of The Block.
After being on hiatus for a few years, The Block is having a renaissance, with last year’s return proving successful enough for the renovation show to become a nightly fixture on Channel Nine. The Block airs at what Channel Nine calls ‘7 O’Block’ weeknights.
F&P general manager, marketing, Peter Russell, was very happy with this association.
“Fisher & Paykel is delighted to be associated with Channel Nine’s The Block again this year,” said Russell. “As a program that attracts builders, renovators, investors and homeowners, it’s a perfect place to showcase our appliances.”
“We know that exposure on a program as big and influential as this can be very powerful, and there will no doubt be intense interest in the new contestants whose journeys audiences will follow over coming weeks.”
Fisher & Paykel is currently in the middle of its national Good Food & Wine Show partnership.