Westinghouse has partnered with Connecting Plots to extend its ‘Now You Can’ campaign beyond the cooking category to new laundry products.
The campaign, which has rolled out across digital and social channels, shows how the Westinghouse washing machine range gives households more time by completing a load of up to 10kg in 60 minutes.
Electrolux acting marketing director, Christina Kumcevski said, “Westinghouse has always championed everyday family life, and we are committed to truly helpful innovations within reach transforming a house into a home, and now that includes the laundry. With the launch of Westinghouse into the laundry category, we are so excited to share the extension of our Westinghouse ‘Now You Can’ campaign, focused on our top load and front load products.”
Electrolux 360 marketing manager, Lia Kostopoulos added, “It was a pleasure to extend the Westinghouse ‘Now You Can’ campaign from cooktops and refrigeration into the laundry space. The beauty about these new laundry products is that they make life easier for everyone, so they can spend less time doing laundry and more time with loved ones.”
Commenting on the new laundry range, Electrolux category manager for care, Mark Kampmann said, “Like the rest of the Westinghouse appliance range, a trusty favourite with Australians, our new washing machines, dryers and washer dryers are every bit as hard working, stylish and uncomplicated. They’ll make an everyday task easy, so you can spend less time in the laundry and more time with the family.”