Electrolux has confirmed a new Westinghouse out-of-home campaign with 2,500 locations will reach over two million consumers.
The campaign focused on commuters using public transport in major cities throughout Australia including railway stations, bus and tram stops as well as shopping centres.
Electrolux Home Products digital marketing manager – ANZ, Samantha Chapman said the campaign built on the ‘Happy to Help’ brand message that was recently promoted at the Australian Open in Melbourne.
“Commuters in major cities may have recently seen the latest attention-grabbing campaign by Westinghouse around the streets,” Chapman said.
“This follows our hugely successful out-of-home campaign in Melbourne during the Australian Open earlier this year, the distinctive Westinghouse blue was utilised to great effect in high foot traffic locations promoting the ‘Happy to Help’ platform.”
One of the hero locations used for the most recent outdoor campaign was Martin Place railway in Sydney’s CBD.
“Wrapping the station escalators to immerse commuters accessing the platforms, the location is one of the busiest in the Sydney rail network attracting thousands of commuters every day. We estimate that this outdoor campaign will have a reach of just under two million people for the time that it’s live.”
“We’ve got locations across the country, at over 2,500 sites including railway stations, bus and tram stops and shopping centres,” said Electrolux consumer marketing manager – core brands, Ryan Williams.
Featuring images of ovens, washing machines and fridges, the campaign highlights the cross category offering from Westinghouse.
Williams said the out-of-home campaign ran for a total of six weeks and also featured a high level of video content in addition to static signage.