Every Friday on Current.com.au, the team chooses the most impressive new product from the preceding week to be named our Product of the Week. The main criteria for this award are that the product is saleable and can inject value back into the industry.
Whether watching birds at play in the bush or Jackson Bird at play in the Ashes, getting as close as possible to the action without disturbing it, a la that streaker in State of Origin, is a must for ornithologists and normal people alike.
“Sony’s digital recording binoculars offer sensational close-up views of animals in the wild or crucial sporting moments. Unlike ordinary binoculars there’s no need to keep focusing manually as your scene changes, with speed precise autofocus ensuring everything stays pin-sharp. With the touch of a button you can take crystal sharp photos as well as stunning Full HD 3D video footage of birds in flight, the footy game or distant mountain peaks.”
Although Sony loses points for using the unheard of phrase ‘crystal sharp’ to describe the photos (it’s ‘crystal clear’ or ‘razor sharp’!) the strength of these binoculars’ 20.4-megapizel CMOS sensor and weatherproof features is enough to get it over the line.
Sony’s 3D Digital Recording Binoculars are RRP $1,899.
Editorial responsibility for Product of the Week is taken by Current.com.au editor Patrick Avenell.