LG Electronics has confirmed that its next flagship smartphone device will be called the G2, while the Optimus sub-brand will be used for L and F Series handsets.
Since LG's fully-fledged return to the smartphone market in Australia, the G Series has been its flagship range, as evidenced by its self-styled 'superphone', the LG Optimus G.
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"Our vision is to make LG's newest ‘G’ devices synonymous with excellence, raising the bar even further for the ultimate in user experience", said LG mobile communications CEO Jong-seok Park. "The new G2 will build upon the excellent reputation established by previous ‘G Series’ products."
Smartphone manufacturers like to stand their flagship handsets out from the pack with increasingly simple naming devices. Samsung has had great success with its S and Note ranges, while HTC has returned to the One moniker for its hero phone after flirting with many, many abstractions, such as Desire, Magic and Hero.