Fackelmann Housewares Australia and Fackelmann Housewares New Zealand will become a distributor of the Vitamix brand in both markets, effective October 1, 2020.

Fackelmann Housewares is a leading supplier of housewares products in Australia, New Zealand and Singapore, and forms part of the international network of family owned Fackelmann Brands.

The company markets and distributes an assortment of tools and gadgets, cutlery, knives, bakeware and glassware under brands including Wiltshire, Stanley Rogers, Furi, Luigi Bormioli, Wüsthof, Leifheit, Soehnle, Dr.Oetker, Zenker, Fackelmann, Totally Bamboo, Primula and ion8.

Fackelmann Housewares will serve all current Vitamix customers across Australia and New Zealand with a full product line-up, local logistics, and customer service.

Vitamix vice president for commercial and international sales, Lisa Klein said, “As a family-owned company with more than 100 years of history, Fackelmann Housewares has a heritage closely aligned to that of Vitamix. It successfully manufactures and distributes a broad assortment of iconic brands that Vitamix will complement perfectly. Fackelmann Housewares has a deep history and knowledge of the homeware markets in Australia and New Zealand, and this partnership will further strengthen and extend Vitamix’s presence.”

Fackelmann Housewares Australia CEO, Mark Batson added: “Our team is thrilled to welcome such a premium brand to the Fackelmann family and expand our housewares portfolio. Vitamix is undeniably the number one high-performance blender in the world, and we are honoured to be able to support the vision of Vitamix in the years ahead. The passion and experience of our teams, both here and in New Zealand, will allow us to continue to grow upon the success of Vitamix within both markets.”

The network of Fackelmann Brands, founded in 1919 in Germany, is a global manufacturer and distributor operating 39 manufacturing and distribution centres in more than 30 countries.