Vestel has confirmed the latest employee within its Oceania sales and marketing team will be based in Melbourne. The appointment was announced in a statement made by Vestel area sales manager, Sinan Kahraman, obtained by Appliance Retailer.

“I’m happy to introduce you to Seren Sahin – our newest member of the Oceania sales and marketing team. Seren is responsible for major domestic appliances, television, visual solutions, and electric vehicle charger sales and business development in Australasia.

“She started her career at Vestel in 2021 as a sales specialist responsible for the DACH region in the browngoods (TV) team. She graduated from Middle East Technical University with a Bachelor of Science degree in International Relations in 2019. She resides in Hadfield, Victoria as of June 2022.”

Vestel has recently confirmed a $180 million expansion to its production capacity.

“With one of the largest R&D and manufacturing complexes in the world, and now with an expanded production capacity, we can continue to deliver exceptional value for award-winning, high-quality products, thanks to our incredible economies of scale, and utmost dedication of bringing the latest technologies to the field,” Kahraman said.

“Manufacturing multiple product categories under one roof, we can also ensure additional time and cost-saving efficiencies by enabling customers to order mixed product containers.

“From within the company’s 1.3 million square-metre factory plant, Vestel has the capacity to design and manufacture a dynamic and varied range of products across the entire spectrum of price points.

“In cooking, customers can choose from economical 50cm dual-fuel cookers and steam-assisted self-cleaning ovens to designer oven models in mink, white and dark grey finishes, and 100cm dual fuel range cookers.

“Vestel also offers 30cm to 100cm cooktops in a range of induction, radiant, gas and electric fuel types, and an equally vast refrigeration range, which encompasses tabletop fridges and freezers, built-in and freestanding fridge/freezers and multi-door models.

“In dishcare, ranges include 13 to 15 place setting freestanding, built-in and semi-integrated models, while the laundry line-ups offer 6kg to 12kg washing machines, washer dryers and heat pump, as well as condenser tumble dryers.

“The entire range has achieved top star energy and water ratings including energy ratings of up to 4.5-star for fridge/freezers, 7-star for tumble dryers, and water ratings of up to 5-star for dishcare.

“Over the course of its 25-year history in major appliances, Vestel has received international recognition for the strength of its products, designs and technological innovations. In just the last few months, it has received awards from some of the most prestigious competitions, including the Plus X Award and the International Design Awards.”

Vestel will be displaying the latest range of its products at IFA in Berlin.