Compiled by Claire Reilly

As Loewe celebrates its 80th year of television technology, takes a look back at a very colourful (and black-and-white) history.



Humble beginnings: The first Loewe television, released after the 8th Berlin Radio Show in 1931.


In 1952, Loewe released its pioneering Iris model television nationally in Germany. It was a unit that brought black and white television into homes across the country, and with it, decidedly 1950s TV stars.


A world of images in the palm of your hand: For casual picnickers, travelling salesmen and true television lovers, the Optaport portable television brought convenience and style to consumers in 1963.


1981 – Jerry Seinfeld appears for the first time on The Tonight Show, Prince Charles and Lady Diana’s wedding is watched by 700 million people, and Loewe releases its first European stereo television. Finally viewers could experience their Duran Duran film clips in full stereo sound.


The Art 1 is launched in 1985, heralding a new era in design and technology – transforming the television into a statement piece in living rooms across the world.


Flat-chat: Loewe’s first ever flat-screen television, The Spheros, is released in 1988. It is technologically advanced, unutterably modern and, for the first time ever, a television doesn’t take up the space of a small chaise longue.


Loewe creates a truly individual experience. Released in 2005, the Individual television became the first flat-screen television with customised housing options, set-up solutions and inset colours. It’s the television of tomorrow…today!

 And the future? Loewe CEO Oliver Seidl is optimistic.

“With individual consumer electronics, we make our mark on the personal environment in a very special way. That gives us a unique position in the market,” said Seidl.

“Our primary responsibilities and challenges will be to build up Loewe as an innovative premium company while speeding up the pace of innovation, further strengthening the premium brand and at the same time holding down costs."