By Patrick Avenell
SYDNEY, NSW: De’Longhi Australia has made the final 70 in Tourism Queensland’s unique Million Dollar Memo competition. Launched earlier this year as part of Queensland’s post-flood rebuilding efforts, the prize for this competition is $1 million to be spent on holidaying in the Sunshine State.
In De’Longhi’s video entry to this competition, local general manager, sales and marketing, Tom Mitchell declares that should his brand prove victorious, he would like to use the prize to fund a global conference for the company in Queensland.
The video then features De’Longhi staff from around the country passing a South Sydney Rabbitohs football, leveraging the brand’s sponsorship of the rugby league club. Nathan Merritt, a star player at the Rabbitohs, makes a cameo appearance in the short film.
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Mitchell said De’Longhi entered this competition to show its support for Queensland. He hopes that as the last remaining Australian consumer electronics or appliance supplier, the industry will support the bid.
“De’Longhi saw this competition as a way to show support for Queensland’s tourism industry, following a string of natural disasters earlier this year,” he said.
“As a global company, we have spread the word both locally and internationally, and are increasing our marketing efforts to help create more publicity for the Million Dollar Memo campaign.
“We hope that the industry will get behind us and show their support by voting.”
In order to progress to the final stage of the competition, De’Longhi needs to be voted into the Final 20. This is a global competition, with De’Longhi up against companies from Singapore, South Korea, New Zealand and Malaysia, amongst others.
Voting for the Final 20 will close on 2 July 2011. Click here to watch the De’Longhi video.