By Claire Reilly

Nespresso has announced its 2011 Christmas promotion, with the capsule coffee brand set to offer $100 cash-back on its newest model, the Lattissima+. $100 cash-back will also be available on Nespresso’s other Lattissima models, while the Pixie, Citiz and Essenza ranges will be eligible for $50 cash-back.

“We recognise cash-back promotions are a valuable sales tool for our retailers,” said Nespresso Australia commercial manager, John Ciaglia. “Christmas is the busiest retail period of the year and to capitalise on this, we have increased the incentive on offer to $100 off our latest innovation, the Lattissima+.”

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The cash-back promotion will run from 23 November 2011 to 11 January 2012 and will be available across all points of sale in Australia. It is set to be supported at a retail level by point of sale materials and increased in-store demonstrations, and the offer will also be promoted with a media campaign across TV, print, outdoor and digital advertising.

Nespresso's Lattissima+ coffee machine will be promoted with $100 cash-back this Christmas.