UnderCurrent’s prize for best merchandising of a hot new gadget goes to JB Hi-Fi for its brilliant Google Chromecast stands, as spotted at the retailer’s Broadway store:

chromecast at JB

The appearance is simple, UnderCurrent agrees, but the trick to this stand is that when you pick out one of the beautifully packaged Chromecast boxes, the next in line is thrust forward to take its place. It is virtually impossible to push these boxes back to return a device, so the customer pretty much has to purchase it. It’s the same set-up on the other side of this stand, so there is no unsightly wall of cardboard in the middle of the store.

UnderCurrent offers two thumbs up to the team that put this together and would like to point out to the reading masses that it’s not all negative!