By James Wells in Sardinia, Italy

A senior Panasonic executive has defended the company against the reports that it will be leaving the plasma business by blaming the rumour on other companies.

Speaking at the IFA Press Conference in Sardinia on Saturday, the head of public relations for Panasonic Germany, Michael Langbehn, told Current.com.au that the report was not generated from within Panasonic and he confirmed that the company was committed to the product for the time being as he promoted the latest 55-inch Neo plasma to the world’s press at the global press event.

“The rumour that we will stop our PDP production… this has not come from our company,” Langbehn told Current..com.au.

“We are very glad that we can offer the end consumer a very nice portfolio from PDP for these people who want better quality and of course for the more energy efficient user we have a very nice portfolio of LED LCD,” he said.

To hear more from Michael Langbehn, click on the video below…