Twelve South is releasing the ActionBand for Apple Watch, which it claims to be the most comfortable and wrist-friendly watch band on the market.

ActionBand securely holds the Apple Watch in a sturdy, protective frame to keep it against skin, tracking activity while providing full access to the digital crown and side button. Thanks to a blend of lycra, ActionBand has enough stretch to position the Apple Watch on the forearm instead of the wrist.

ActionBand’s thick cotton material soaks up sweat, keeping hands dry and making it easier to keep a firm grip on barbells, free weights, cardio equipment or a tennis racquet.

The ActionBand is available in 40mm and 44mm sizes and compatible with the Apple Watch Series 4, 5, 6 and SE.

Customers can now pre-order the ActionBand via Twelve South online for $49.95.