Despite a large (and growing) store network, there are Dick Smith customers in Australia and New Zealand that shop with the publicly listed company without ever setting a foot inside a physical Dick Smith store, says Neil Merola director of marketing for Dick Smith.
By Christmas Dick Smith will have eight different online platforms where consumers can buy products from the consumer electronics retailer. The most recent to launch is Dick Smith Trade Me, a Dick Smith-branded store on New Zealand’s leading online marketplace.
The tide is turning for bricks and mortar retailers after pure play online retail took a chunk out of their revenue in the early- to mid-2000s. However, the evidence is mounting that doing what’s always been done won’t be enough to fend off competitors.
Kitchenware Direct — which retails cookware and homeware as well as small appliances from KitchenAid, Breville, Cusinart — will be the first retailer to trial a new piece of software built into its eCommerce site that allows goods to be sent directly to Australia Post Parcel Lockers.