A well-organised conference run by a strong and promising young retail group: that’s the word from suppliers and members that recently attended Leading Appliance’s first annual get-together on the Gold Coast.
LG Electronics has ended Electrolux’s two-year reign as Australia’s favourite clothes dryer brand, taking out Canstar Blue’s latest consumer satisfaction survey with a 5-star Overall Satisfaction rating.
Mark Pacey is the Chief Operating Officer at Fisher & Paykel Australia, marketers of the F&P, Haier, Elba and DCS brands. He explained how this multibrand strategy is starting to bear fruit in this highly competitive industry.
While the kitchen appliance brands gravitate towards celebrity chefs to endorse their appliances, Fisher & Paykel have made a unique ambassador selection, naming a soft toy called Bunny the face of its laundry range.