Jack Lord, who worked at Sunbeam for a decade, has today been revealed as the new acting CEO of Breville Group Limited. Lord has most recently been the head of marketing and product development at Breville.
Just in time for the cooler months, Breville has launched two new small cooking appliances, targeted at comfort-food cooks.
Sunbeam parent company, GUD Holdings, has listed the failed takeover bid of its direct competitor, Breville, as a significant and disappointing action for 2010.
GUD Holdings’ acquisition offer for the Breville Group has now officially been withdrawn. The decision for the offer to lapse was taken after the ACCC officially opposed the offer in December.
It sounded like a good idea at the time but now the bid for ownership of Breville Group by Sunbeam’s parent company, GUD Holdings, hinges on the ACCC’s interpretation the Trade Practices Act.
The Breville Group has performed exceptionally well in this year’s GfK Number One Awards receiving ten awards across various categories.
Breville has finally confirmed that Jonathon (Jack) Lord has joined the company in a newly created role. Lord joins the small appliance specialists from one its biggest rivals, Sunbeam.
© 2019 The Intermedia Group
