UnderCurrent is very happy that Breville has signed on celebrity spokeschef Heston Blumenthal as its new celebrity spokeschef. Of course, the only thing better than signing on a celebrity spokeschef is to turn on the TV and see a celebrity spokeschef using your products for free.
That's what happened last Thursday night when Fisher & Paykel general manager, marketing, Peter Russell turned on the ABC for his weekly fix of high brow cooking televisuals:
“We are delighted to see our CoolDrawers on Nigella’s kitchen set,” delighted Russell, having spotted F&P appliances during Nigellissima. “It’s wonderful knowing our appliances have been independently selected by one of the biggest, and most popular, cooking personalities."
UnderCurrent actually saw this episode as well: the Italian sausage meatballs looked amazing.