Tineco has appointed Jade Tang as its first locally based Country Manager for Australia and New Zealand, marking a significant milestone in the brand’s regional expansion.
The appointment reflects the company’s growing investment in the local market, where Tineco has seen increasing demand for its smart floorcare appliances.
Tang will be responsible for leading local operations across business strategy, retail development, sales, marketing, and brand visibility.
With a background in consumer technology, Tang brings extensive experience in launching and scaling global brands in the Australian market.
Her appointment comes as Tineco’s retail footprint continues to grow, with products now available through major retailers including Harvey Norman, JB Hi-Fi, The Good Guys, and Bing Lee.
“I’m excited to join Tineco at such a dynamic time for the brand,” Tang said.
“Tineco’s focus on innovation and premium user experience aligns perfectly with the needs of consumers across Australia and New Zealand. I look forward to working with our partners to bring more intelligent cleaning solutions into homes across the countries.”
Recently, the company was named the global leader in the household wet and dry floor cleaner category by Euromonitor International.