To lead revitalisation project.

Radio Rentals parent company, Thorn Group has appointed Peter Lirantzis as CEO, effective 10 February 2020. He will replace Tim Luce who joined the company as CEO in September 2017.

In his most previous role with finance product and payment solutions provider, FlexiGroup, Lirantzis was responsible for achieving commercial and strategic outcomes through product and service innovation and enhanced digital capabilities. He brings extensive executive and leadership experience from banking, finance and insurance sectors and has a proven track record in business transformation and strategic re-focus.

In his new role with Thorn, Lirantzis will lead the consumer and commercial leasing and financing specialist through a revitalisation.

Thorn Group interim chair, Warren Mcleland said the Group has a big challenge to ensure Thorn Group is not just restored to profitability as early as possible but building a sustainable and relevant business.

“This will require digitising the business from end to end. Peter’s core competence is his ability to re-engineer our operation using automation for example, as a lead enabler to create an enduring low cost organization with a powerful competitive advantage.”