Mwave has secured a lifeline following the voluntary administration of its former holding company, Esel Pty Ltd.
The digiDirect Group acquired the online technology retailer and offered employment opportunities to all its affected staff.
Mwave is The digiDirect Group’s latest acquisition, following library supplier James Bennett in May and online bookstore Booktopia in August 2024.
“Mwave has been a company we have long admired and felt would provide a natural complement to our businesses. The business has been a pioneer in the technology space and enables us to drive scale in a fast-growing category, borne from consumer demand, fuelled by the continued growth of the gaming community,” said Shant Kradjian, Chairman and CEO at The digiDirect Group.
“We believe we will provide a great home for the Mwave business, especially considering the infrastructure we have in our Group, most notably in our advanced Customer Fulfilment Centre, and the collective expertise among our personnel across multiple departments. We see significant potential taking Mwave from strength to strength.”
The digiDirect Group expressed commitment to fulfill all unfulfilled orders and gift cards purchased by Mwave customers.
Founded in 2006, Mwave is best known for offering large range of PC and gaming hardware and accessories, including PC builds.
With the acquisition, Mwave will move its operations from its current headquarters in Lidcombe in Western Sydney to The digiDirect Group’s headquarters in South Strathfield.