In response to ongoing online sales demand, The Appliance Guys has revamped its website to present a fresh appearance and improved functionality. 

Scheduled to go live on 20 May 2024, the overhaul includes enhanced information and streamlined navigation, designed to enhance the online shopping journey for customers. 

“Our e-commerce team collaborated with a top user experience expert from Europe to completely overhaul the website. This involved conducting tailored market research, rigorous UX testing, and optimising the display for an enhanced user experience,” The Appliance Guys director and co-founder, Dejan Josipovic told Appliance Retailer. 

The new and improved website will deliver easy product navigation, improved product filters, a comparison feature, the ability to check available delivery and service by postcode, a quick checkout process and ‘Book & Chat with a specialist’ option.

“The launch of our new website is a great milestone for us, and we can’t wait for our customers to get started. The product comparison feature will be a real game-changer as it allows consumers to compare different features and benefits of chosen products side by side. We wanted to make our new website user friendly and I believe our new features do exactly that,” Josipovic added.