Tefal Australia has showcased its new display installation at the flagship Peter’s of Kensington store in Sydney’s Kensington.

The launch was attended by Peter’s of Kensington owner, Peter Satouris and Groupe SEB Australia and New Zealand managing director, Joe Tizzone (pictured together above), as well as Peter’s of Kensington and Tefal team members.

Groupe SEB team on the Tefal display.

The new display focuses on cookware and updates the electrical section, transforming the space to deliver an inviting atmosphere for shoppers seeking Jamie Oliver by Tefal, Tefal non-stick cookware, the Ingenio range, as well as Tefal’s small domestic appliances.

“We are excited to showcase our new installation inside Peter’s of Kensington and hope that it will create a homelike feeling for the shopper who steps into the Tefal space,” Groupe SEB Australia and New Zealand senior product manager for cookware, Kamyar Zamanzadeh said.

Peter’s of Kensington offering an extensive range of home and kitchen products. With the new display installation, shoppers can expect an improved shopping experience with a wide selection of Tefal products.