Consumers who purchase any Tefal product between now and 17 August 2020 have the chance to win 1 of 300 prizes worth more than $20,000 in total, with a minimum value of $49.95 for each prize. Claims must be made online by 31 August 2020 and the draw will take place on 2 September 2020.

The major prize is a $3,000 Visa card and there are four secondary prizes – two Tefal Ingenio 13 piece cookware sets (valued at RRP $799), one Tefal IXEO garment care system (valued at $499) and one Tefal Cook4Me+ Connect multi-cooker (valued at RRP $499).

There are also 295 minor prizes up for grabs including 95 Tefal 5 second choppers (valued at RRP $49.95), 100 Tefal Elegance 25cm pancake pans (valued at RRP $49.95) and 100 Tefal kitchen scales (valued at RRP $49.95).

The promotion will be supported by retailer catalogue and eDM support with a Made in France call out, in addition to 30 second TV advertisements from 27 July to 7 August 2020, in line with Everyday Gourmet hosted by Tefal brand ambassador, Justine Schofield.

Tefal will also run social media competitions throughout July with digital touchpoints on Facebook and Instagram with bespoke content and recipe sharing, as well as a dedicated landing page on the Tefal website with a Made in France focus and a dedicated eDM sent to the Tefal database.

Groupe SEB Australia and New Zealand marketing director, Marine Pestel said Tefal enjoys celebrating its French heritage and bringing enjoyment to Australian kitchens.

“We are thrilled to announce our July in France with Tefal promotion. It had outstanding results last year and I am sure our customers will love it again this year with more than $20,000 worth of prizes.”