For the first time, Tefal and Bing Lee presented an entertaining cooking masterclass with chefs Justine Schofield and Jason Roberts using Tefal’s latest Easy Fry & Grill XXL Flexcook Airfryer.
Consumers participating at the event were able to experience for themselves the ease and versatility of the meals that can be prepared using the new Airfryer. It features a flexible cooking zone, making it perfect for casual family meals and larger gatherings, easily switching from one XXL cooking zone to two cooking zones in seconds by adding in the divider.
When using the divider, the two customisable cooking programs that can run simultaneously allow you to prepare two meals at once, even if they have different cooking times.
There were special offers and discounts for purchases on selected products available during the weekend from the Bing Lee store at Rhodes Waterside in Sydney.
“In the coming months and in 2023, we plan to run more live events,” Groupe Seb senior product manager, Noel Hsu told Appliance Retailer. “In the post-Covid world, there is a clear trend that the consumers have the desire to connect in person,” he said.
Pictured: Celebrity chef and Tefal brand ambassador, Justine Schofield and Groupe SEB senior product manager, Noel Hsu at the cooking class held in partnership with Bing Lee.