Offering an immersive technology experience.
The Sydney Opera House has opened The Lounge enabled by Samsung for visitors of the Opera House to sit and enjoy art and culture through the latest Samsung technology.
Designed by the architects behind the redesign of the award-winning Bennelong restaurant, Tonkin Zulaikha Greer, the new visitor lounge features comfortable seating, as well as interactive displays and exclusive digital content, including:
- The Sails – a virtual-reality experience of what it’s like to stand atop the sails of Australia’s most famous building, brought to you via Samsung Gear VR;
- Digital artwork – a specially commissioned video exploration of the Opera House and its stories, produced by creative director Sam Doust. The artwork has been themed to match the time of day and is the first deployment of Samsung’s latest Smart LED Display panel technology in Australia; and
- Google Cultural Institute – available to view on Samsung Galaxy View and Galaxy Tab S2 tablets, the digital collection features 50 online exhibits that tell the story of the Opera House’s past, present and future through rare archival photography, celebrated performances, early architectural drawings and other historical documents, little-known interviews and Street View imagery.
Samsung Australia corporate vice president and chief marketing officer, Phillip Newton said, “The Lounge enabled by Samsung is an incredibly exciting way for Australians and tourists from all over the world to experience what the Opera House has to offer. We are proud to work in partnership with the Opera House to enrich the experience of millions of visitors through our most advanced and immersive technology.”
Sydney Opera House CEO, Louise Herron AM commented, “With the five-year extension of Samsung’s principal partnership from June this year, we have been able to bring forward this exciting project. It is an early milestone in renewing the experience for our visitors and highlights the importance of collaboration in transforming the Opera House experience. With Samsung’s support, we have a wonderful opportunity to trial the latest technology while creating a more welcoming environment for visitors.”
The NSW Government has committed $202 million to renew the Opera House, including upgrading the Concert Hall; creating a premium function centre, new creative learning centre and a car-free entrance under the Monumental Steps; as well as improving access to a more comfortable main foyer.